Microsoft compra gigante de games. Como isso muda o mercado

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[{"selector":"#anim-fd250a34-0601-4974-b91f-9a0a927fb772","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9847bf81-46fd-4a15-8439-f6eeff8a57fd","keyframes":{"transform":["translate3d(-124.65754%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c55fab8a-10ef-46fb-97a9-625f62543e59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-705a0140-e6a0-4612-a54c-5f8f5c8c6b32","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5df3bd15-94a7-42e1-b5fe-393d6f9e0293 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -1.8429487057933243%) scale(0.9615384615384616)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] O anúncio da compra da Activision Blizzard pela Microsoft, por cerca de US$ 70 bilhões, surpreendeu o mercado e promete mudanças no mundo dos games.

[{"selector":"#anim-951a03e5-cc59-4af4-b4b0-984b8e9db22f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96851a99-b8df-4b6e-8e7a-a47ad79a0f4d","keyframes":{"transform":["translate3d(-120.54795%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03779149-b70f-42b4-bbff-89ffd50727ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fb59753-d305-4ad4-b6c6-4b59873dc80d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-aaf65ab6-4b7e-4b01-b769-4d52afc83419 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.3854767211306984%, 1.842949289251232%) scale(0.9615384615384616)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] A Activision se estabeleceu nos anos 1980 com títulos clássicos para o Atari, como Pitfall, River Raid e Enduro.

[{"selector":"#anim-4c9d864e-1ada-41ae-861d-975bd049996d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a18736b6-3f8c-4119-81c3-1a82e4392f84","keyframes":{"transform":["translate3d(-120.54795%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ea71137-2b33-400e-ab0a-6f406cce228d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5983b034-d658-4b49-beb9-55d8a4b0597d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1b596a9d-6643-4f0c-87f4-1a93f312f4aa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.1410702491819522%, -1.9290122110695282%) scale(0.9259259259259259)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] Hoje ela é responsável por franquias de sucesso, como Call of Duty, World of Warcraft, Diablo, Guitar Hero, Tony Hawk's Pro Skater, entre outras.

[{"selector":"#anim-fb63ad20-f7b3-4f96-9a64-87e8388c3044","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5201dbaa-74a9-4fcc-b4a6-8476e8374789","keyframes":{"transform":["translate3d(-120.54795%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8978925-baac-4881-8e05-7358c7e6fc09","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80c39f3c-beab-415c-a50e-b7a7ad30b513","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a0e15a61-13ce-44b5-98fa-4b3e3287ba06 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] Apesar de surpreendente, o movimento da Microsoft está alinhado com o que já vinha fazendo nos últimos anos com a aquisição de desenvolvedoras de games.

[{"selector":"#anim-61aaa140-4af6-4f4d-90d1-134b09644243","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fe14485-59c8-422e-88c0-3933ed5b5341","keyframes":{"transform":["translate3d(-129.61538%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec0d6e24-ec36-47b8-8419-b8702e09fe29","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-565661c5-a378-46f9-aa03-0c67c5fb0c9b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-540ece07-cf9f-4678-979c-0ed374b6450e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(5.744724851184148%, 3.2264015990323975%) scale(0.8849557522123894)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] A estratégia é fortalecer o Xbox Game Studios e o Xbox Game Pass, o serviço de assinaturas que já tem mais de 25 milhões de clientes em todo o mundo.

[{"selector":"#anim-c5fc2af9-32fa-4665-8d1f-520bd1045dd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23486e18-c62a-40bd-8e43-e925f4d87353","keyframes":{"transform":["translate3d(-124.18773%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfe35bd0-6b20-43f3-b281-bade6db35fdb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16fc9209-de38-4cd6-a13b-1c340edf69eb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-87dbcdb6-0e2c-4308-a736-496fe909ca68 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] Com a aquisição, o Xbox Game Pass deve começar a receber novos títulos da Activision Blizzard, inclusive no mesmo dia dos lançamentos.

[{"selector":"#anim-1005a8b0-1546-4845-8977-51af3604333b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22189389-aa9d-42d2-93cc-948b605c0b96","keyframes":{"transform":["translate3d(-124.65754%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12a7c1aa-6723-49d0-a0ed-b598a1ad6982","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a57ade7d-d7f4-4339-afe4-e95510ecb190","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8fa9ed02-86fe-41fa-9204-ef0be5403aa3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] A tendência é que o Xbox tenha jogos exclusivos da Activision, deixando outras plataformas, como PlayStation, desfalcadas de alguns títulos.

[{"selector":"#anim-736083ac-17b3-4133-b013-fed5ae409f68","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dc82989-78c8-47da-8cbd-be4edf303b62","keyframes":{"transform":["translate3d(-120.54795%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8ce59f4-b747-4877-a864-6b1de56541a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7526314b-f249-4019-8b5f-16422eceafed","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1da85634-e41d-4c91-8559-f42174953f1d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] Isso também joga pressão sobre a Sony, dona do PlayStation, para movimentos mais arrojados em relação a desenvolvedores de games.

[{"selector":"#anim-a277a970-acfd-4843-b20c-d3571960c1bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-614066f0-1bc4-463c-89bd-6531cc38438b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3309d55-a03c-4c0d-a0ca-8da78c7da81f","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84ad072d-59da-4b85-9a2f-3df2c1ba166a","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Créditos Imagens: Divulgação/Activision, Divulgação/Microsoft, Reprodução/Youtube, Unsplash. Montagem: Gustavo Ribeiro.