Por que a Netflix perdeu milhares de assinantes em 2022?

[{"selector":"#anim-409fd22b-ef35-44c4-8279-57f36ed7c4ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Por que a Netflix perdeu milhares de assinantes em 2022?

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[{"selector":"#anim-f1634804-af82-4a00-a2c0-e970f08aa9e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e5f9658-901d-431a-866d-7c70bcd803a6","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd19afa0-a148-4897-9300-884f7c76ee11","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b76f0b14-9948-4529-829d-3b655d1a1919","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6313b7da-48dd-4065-8c8d-04c3da28cefa","keyframes":{"transform":["translate3d(0px, -100.06072%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] De acordo com a empresa, o grande número de residências compartilhando contas, junto com a concorrência, são os principais fatores que estão travando o crescimento da empresa.

[{"selector":"#anim-c6e01283-295f-4b69-8118-48210a7c30a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-595f92fb-ebcb-4ca2-99ac-b5fd467e9edb","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-527be9e3-2942-4a20-afb8-f13284882264","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3972d73e-87e5-4485-8a0f-04c3af824db7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0f79758a-fda6-4a71-bb4a-7a64468cffbf","keyframes":{"transform":["translate3d(0px, -100.06072%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Outro obstáculo é a falta de interesse da Geração Z nos serviços de streaming.

[{"selector":"#anim-5be1b662-98e0-4781-bb0a-dd3b73c3958d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92b90995-4344-4095-86a3-4ce200268655","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f547f41-7196-4d09-b92c-741c2c4eb4b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c92bef3-5042-4d1f-9d5b-9c7dcfca4364","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-81fee5f0-a77e-4f6c-9375-79405cb84e57","keyframes":{"transform":["translate3d(0px, -99.7875%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Os consumidores de 14 a 25 anos, segundo a empresa, passam mais tempo jogando videogames do que assistindo filmes ou séries de televisão em casa.

[{"selector":"#anim-f8ae9fbb-9717-4c05-aac6-5917bb788639","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb3aec23-22f2-4749-9c0e-a04d0aa21a5a","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b835dda8-a4e9-4a56-ba20-ae93c79f18a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-589e47b9-8916-4369-bedf-2c644a5d7939","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-847d9934-b77a-40c6-9783-6e4ea0840196","keyframes":{"transform":["translate3d(0px, -100.06072%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O mesmo acontece com os Millennials, que preferem assistir vídeos em plataformas como YouTube e TikTok.

[{"selector":"#anim-a0a7aa84-5433-4eaf-84a4-037802a95b10","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db0bcaef-2490-415e-a8f5-eb120338fd87","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e20052ae-2ff9-49aa-8630-19b7531f5f6a","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10b5e25d-0872-4eee-99e8-5f4314fc5387","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Créditos Imagens: Unsplash. Montagem: Caroline do Prado.